Which social media app is used in China?

  • December 16, 2022


Which social media app is used in China? You might be asking if there is an official or unofficial Chinese version of Facebook, LINE, Twitter, WeChat, and more. In China, it is difficult to test which one of these popular social media apps is best for business especially if you are a non-Chinese person.​

China is one of the fastest-growing markets online, and with 21% of the world’s internet users and 45% of internet users based in Asia, it’s no wonder. As more Chinese people take to social media, it’s becoming increasingly important for businesses to understand how their products are being talked about in China.


Kuaishou is a Chinese social media app that allows users to share links and photos with their friends while they are offline. The app is similar to Snapchat, but it offers more features and more importantly, it has a built-in messaging function.

Kuaishou was launched in 2008 as a way for people all over China to share photos and links with each other, but it was only available on desktop computers. However, the company received $190 million in funding from Tencent Holdings in 2009, which allowed them to develop Kuaishou into an app that could be used on mobile phones as well.

The Kuaishou team added new features like video chat, group chats, and platform linking in 2011. In 2014, they launched cross-platform sharing services for Android devices as well as iOS devices.


WeChat is a mobile messaging and social media application developed by Tencent. It is available for both iOS and Android devices, with the iOS version of WeChat being size-optimized for the smaller iPhone 5 screen. The app has been translated into many languages and has an active user base of more than 500 million registered users as of July 2017.

WeChat has grown rapidly in popularity in China over the past few years because it offers a full suite of social services, including messaging, payments, microblogging, digital wallet, data storage, and more. It is especially popular among younger people due to its free nature and functionality.


Weibo is a social media platform in China that allows users to publish text, photos, videos, and other kinds of content. It was founded by Sina Corporation in 2009 and was subsequently acquired by the Alibaba Group in 2011. Currently, Weibo has over 200 million active monthly users.

Weibo is one of the most popular social media platforms in China, with more than 200 million monthly active users. This number makes it larger than Twitter (140 million MAUs) and Instagram (20 million MAUs).

The main purpose of Weibo is entertainment, as it allows its users to share text, photos, and videos with others. However, Weibo also offers more professional features such as broadcasting live events and sharing links to news articles or videos from other sources.


The Chinese social media app Momo is a viral sensation. The company has more than 300 million users who are mainly young people ages 18 to 25. They can chat, play games and share photos with each other.

Momo launched in China in 2017 and quickly gained popularity because it was free and easy to use.

The app allows users to create groups, which then become public or private. Groups can include up to 100 members at a time and they can share their location with each other so they can meet up as well as chat.

The app also allows users to make payments via WeChat Pay, Alipay, Union Pay, and Android Pay.


QQ is a Chinese instant messaging service developed by Tencent. It has over 300 million monthly active users, making it the largest social network in China.

QQ has two separate apps, QQ and QQ Groups. The former allows users to chat with friends without installing the latter.

QQ Groups is also known as Qzone and is used as a platform for individuals to create their own groups of up to 100 members.


Bilibili (formerly known as XiaoYi) is a social media app for China.

Bilibili was founded in 2009 and was originally named “XiaoYi” (Little Sister). It was a relatively unknown social media platform until it launched an ad-supported music streaming service in 2012. Since then, the app has grown into one of the most popular apps in China with over 200 million users.

The app focuses on music, video games, and other forms of entertainment. The site allows users to upload their own content or find new content from others. Users can follow other users they like and view their posts in real-time. There is also a section dedicated to anime fans where you can watch videos related to your favorite shows.

The app is available for installation on Android devices and iOS devices as well as on computers through its website.


Zhihu is a Chinese website that allows users to create and share stories, ask questions, and get answers. On Zhihu, you can ask anything you want from the Internet, from how to cook a perfect stir-fry to the best way to take down a foe in battle.

Unlike other social media sites like Weibo or Douban, which are all about sharing photos and videos with friends, Zhihu focuses on answering questions. The site has been around since 2010 and has more than 100 million registered users.

Zhihu is also unique because it doesn’t have any ads. Instead, it relies on its users to make money by charging for premium accounts that give them access to extra features like advanced search tools and analytics reports.

Sina Weibo

Sina Weibo is a social networking platform and microblogging service owned by Sina Corporation. The service is also known as Weixin in mainland China and is one of the world’s largest social networking sites with more than 400 million active monthly users as of February 2019.

The site was launched in August 2009 and has been described by its users as “China’s Twitter.” Users can post short text messages known as “tweets” that are limited to 140 characters.

Sina Weibo differs from other social media platforms in that there are no hashtags or other metadata-based features. Instead, users can tag keywords in their posts to help track trends, which is useful for tracking popular topics among Chinese netizens.


TikTok is a video-sharing app launched in 2018 by Chinese tech company ByteDance. By December 2017, TikTok had over 200 million users, making it one of the most popular social media apps in China.

TikTok allows people to create short videos and share them with others for up to 15 seconds at a time — videos are limited to 15 seconds or less. Users can also record their own voiceover for the video, which can be edited after it has been shared.

The app’s popularity has led to its acquisition by ByteDance’s parent company ByteDance Group, which acquired the app in August 2018 for an estimated $3 billion.


Everyone knows that China, with its growing economy, booming internet market, and skyrocketing mobile phone usage is the new frontier for companies looking to expand their social media presence. There are some hurdles to jump but if you pay attention these will be easy to overcome. As a marketer only you know how best to use different social media marketing platforms to grow your business. This article will give you basic information so that you can get started.

The popularity of social media apps in China fluctuates monthly, however, WeChat and QQ are the most popular 2 apps on their own. In this article, we ranked the social media apps based on the average number of users per month calculated by App Annie in August 2016.